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IMAGINASIUM ACQUIRES INFUSION

Longtime Green Bay Marketing Communications Firms Announce Agreement

Green Bay, Wis. – Imaginasium and Infusion, both privately held Green Bay marketing communications firms, announced today that Imaginasium has acquired Infusion Inc. The company will continue to operate under the Imaginasium name.

Terms of the transaction were not disclosed.

The two companies have a history of partnering and share similar business and branding philosophies. “We have operated with mutual respect for many years, and our businesses complement one another,” said Patrick Hopkins, Imaginasium president. “Since 1986, Infusion has been a driving force in establishing Northeast Wisconsin’s marketing communications talent as a respected player on national brands. We’re proud to help continue that legacy.”

This acquisition allows Imaginasium to expand its capabilities and continue to serve the growing needs of existing and future clients, while maintaining its commitment to developing and implementing comprehensive brand experiences. The combined client rosters include local, regional and national companies including Wisconsin Public Service, Tyco, The Boldt Company, Prevea Health, The Metal Ware Corp., and Mizkan Americas, Inc.

“As we looked at this opportunity, it aligned strategically with our vision. We are excited to leverage our combined talents to enhance our core services and expand in the areas of interactive, public relations, and promotions,” Hopkins added.

The Infusion staff will soon be moving to Imaginasium’s current downtown Green Bay office, located at 110 S. Washington Street.

Infusion was started in 1986 as Goltz & Associates. The name changed to The Goltz Seering Agency in 1999, before adopting the Infusion name in 2005.

Imaginasium, 110 Washington Street, Green Bay, is a national award-winning brand alignment and strategic marketing communications firm. The firm offers full brand alignment consultation along with internal and external communications development and execution. Imaginasium was established in 1992 by current shareholders Denis Kreft and Joseph Bergner. Patrick Hopkins joined as a shareholder and president in 1999. www.imaginasium.com