2004

Press Release
For Immediate Release

Imaginasium and Broadway form marketing partnership.

Green Bay, Wisconsin — November 30, 2004 — Imaginasium, Inc. has recently been selected as agency of record for Broadway Automotive, Inc. Imaginasium, a full service advertising and marketing firm, is in the process of creating a strategic marketing plan for Broadway with a start date of January 2005. The responsibilities of the agency encompass a broad spectrum including media placement, creative production, merchandising and branding.

Broadway was looking for a strategic partner that was able to creatively and innovatively support them in all facets of marketing. Imaginasium proved throughout the selection process to be just what Broadway was looking for. “It’s very exciting to partner with a forward-thinking, local company that has such a rich history and strong presence in the community,” said Patrick Hopkins, President of Imaginasium. “We are going to do what we do best, take Broadway’s own industry knowledge and couple that with our strategic marketing skills to help them reach their short and long term goals.”

Imaginasium is also expected to help with the marketing efforts for Van Boxtel, a local dealership that was purchased by Broadway Automotive earlier this year. The acquisition of the Broadway and Van Boxtel accounts are the result of a mindful effort to align the agency with well-rounded clients. New business efforts are focused on partnering with businesses that will utilize all disciplines offered by Imaginasium.

Imaginasium, 321 Saint George St., Green Bay, is a national award-winning firm offering marketing communications, brand development and strategically-focused advertising and design solutions.