2004

Press Release
For Immediate Release

Local agency goes international.

Green Bay, Wisconsin — August 24, 2004 — Imaginasium, a Green Bay based advertising, design and marketing agency has been selected to launch a modern line of vehicles for Ansul Incorporated. With the help of Imaginasium Ansul, a member of the Tyco Fire & Security family, is re-launching the MAGNUM fire and rescue vehicle internationally. The first chance for the fire protection industry to hear and see in detail what the future holds for rapid intervention vehicles was at The International Association of Fire Chiefs Convention in New Orleans, August 13 - August 14, 2004.

Imaginasium coordinated collateral materials: informational flyers, indoor and outdoor banners, giveaway posters and questionnaires for the trade show. A public relations effort was also coordinated to help launch the Magnum. Invitations to trade publications’ editors, press releases, questionnaire talent and a trip giveaway have been executed through Imaginasium for the first phase of the launch. “It’s very exciting to partner with a progressive, local company and help them with their international product launch,” said Patrick Hopkins, Managing Partner. “We created a strategic plan, designed materials and even added input on the design of the vehicle all while the truck was still in its final design stage. It was a true rapid intervention challenge we were happy to meet head on”.

The convention was expected to draw more than 15,000 firefighting professionals. The Magnum exhibit was a well visited attraction at the show and the first part of the launch has been a success.

Imaginasium, 321 Saint George St., Green Bay, is a national award-winning firm offering marketing communications, brand development and strategically-focused advertising and design solutions.