2006

Copywriter Eric Severstad now in the Imaginasium fold

Eric Severstad

Why so glad? True, he brings more than 15 years’ experience in copy — with stints in account management — from some of the most recognizable marketing communications firms in Wisconsin. And yes, he realizes great communications is about writing copy that reaches, positions and sells while remaining true to client stories, and that his job is to come up with ideas that rise above the ripples in a sea of sameness. And he gets the whole Full Brand Alignment thing and its importance to building successful brands. But perhaps most important, most rewarding and most vital of all…

He’s got his own portable disc golf basket and we can now set up in the parking lot.

What a great writer.