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2007Living Your Story The American Marketing Association’s Milwaukee chapter recently invited Imaginasium President Patrick Hopkins to address its membership on how achieving full brand alignment helps medium- and large-size companies navigate change and win in the marketplace. Hopkins’ presentation, Live Your Story: 10 Keys to Full Brand Alignment, outlined the strategy Imaginasium uses to help leaders and teams go to market with an organization-wide understanding and belief in their unique relevancy, and the tools needed to deliver on the position. “In both consumer and business-to-business companies, success relies on customers having a great, consistent brand experience time after time,” said Hopkins. “But reaching that point starts long before they engage the customer. The key is to align the company’s storytellers — from Chairman of the Board to switchboard — so the brand first lives within. Then, translate that as a successful customer experience at every possible touchpoint.” The “10 Keys” presentation is available for use with professional organizations and company leadership teams by contacting Hopkins at (920) 431-7872. |