Imaginasium

Harnessing the awesome power of modern software to improve client deliverables

Contrary to the popular cliché, knowledge is not power. The application of knowledge, however, can lead to powerful results.

Recently, Imaginasium graphic designer Renae Geimer and production artist Kelley Rudolph attended Adobe’s Creative Suite Conference in an attempt to learn and utilize the incredible power of Creative Suite 3 (CS3), the design industry’s leading-edge software program. And although the two had been using CS3 for some time, they hadn’t fully tapped into its vast functionality.

Renae and Kelley trekked to the capital of country music, Nashville, Tennessee, for 4 days of teaching, tutorials, and twangin’. They joined 200 attendees from around the country, and both attended 18 separate sessions giving them knowledge and the ability to apply it to their daily work lives.

“We regularly met after sessions, both with our jaws dropping,” Renae said. “We had both been using CS3 for a while, but it’s so much more powerful than we thought,” she added.

“The sessions not only gave us instruction but also the courage to explore the software in-depth,” said Kelley. “CS3 is seamless in how it integrates InDesign, Photoshop, Dreamweaver, and Flash. I can now take what’s in my head and make it real,” added Kelley.

In addition to the intense info download, the two had a chance to visit the Frist Center for the Visual Arts, Hatch Show Print, the Country Music Hall of Fame, and take in local cuisine (pulled pork and cornbread) at Jack’s Bar-B-Que.

The convention experience allowed Renae and Kelley to get immersed in CS3, return with loads of useful information, and share with the Imaginasium creative team, which helps us tell our clients’ stories better. In short, their newfound smarts makes design easier, more efficient, and fun.

“I can’t wait to try the new techniques we learned,” said Kelley. “It will streamline our processes while increasing productivity. Basically, it gives our clients an improved end product by allowing us to control the potentiality of existing and emerging media. That’s better for our clients and the vendors we have contact with every day,” Kelley concluded.