2008

“Butterfly” lands firm a Telly

A 30-second television ad for Valley Cabinet earned Imaginasium its sixth Telly Award, the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions.

The commercial, entitled “Butterfly,” features an original song written by Imaginasium and produced locally. The song is set to computer-generated animation of cabinet doors fluttering through the scene and coming to rest on a full kitchen setting crafted by Valley Cabinet.


“The Telly Award is significant because it reiterates that great work is being done by firms in smaller markets that aren’t typically thought of as creative hot spots,” commented Joe Bergner, Executive Creative Director. “But of even greater importance is the affirmation that the spot communicates our client’s story in a fresh, engaging way, which in turn will resonate with their customers.”

Founded in 1978, the Telly Awards is a widely known and highly respected national and international competition and receives over 14,000 entries annually from all 50 states and many foreign countries.