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2008Pannier Presents at HR ConferenceImaginasium Director of Brand Strategy Annette Pannier presented to the 22nd Annual Wisconsin Society for Human Resources Management State Conference that was held at the KI Convention Center in Green Bay on October 17, 2008. Over 800 human resources pros from across the state gathered at the conference to learn new trends and sharpen their skills. Pannier’s speech, “Live Your Story: The 10 Keys to Employment Brand Alignment,” focused on the challenges HR professionals face in today’s demanding business environment. Pannier spoke directly to their struggles to find and retain high-performing employees who advance a company. Long-term success starts with a well-aligned employment brand within, from Chairman of the Board to switchboard, which translates to positive connections at every touchpoint with potential employees. “It’s not difficult to understand how an employment brand helps attract new employees, retain current employees, and strengthen the relationship between company and staff,” said Pannier. “The key is to craft a compelling story and execute it properly.” Pannier’s presentation complements the one Imaginasium President Patrick Hopkins gave to members of the American Marketing Association’s Milwaukee chapter in Fall 2007. The “10 Keys” is available for use with professional organizations and company leadership teams by contacting Hopkins at (920) 431-7872.
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