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2009Celebrating 20 years of Wine & CheeseOK, wine has actually been around longer than 20 years (8,000 give or take). Cheese? That goes back even further. But, A Taste of Wine & Cheese, the largest fundraiser for The Boys & Girls Club of Green Bay, has cracked the 20-year mark, and it’s cause for celebration. Imaginasium, supporting The Club through the creation of Wine & Cheese marketing materials for the past 11 years, has developed several new ways to publicize this notable milestone. Various media used in previous years (poster, printed invitation, email invitation, television ad) are augmented this year by a dedicated microsite) and simple but effective reminder cards. This unified campaign hits on many levels, always taking a simple, elegant approach to promoting the February 13 event. In addition to innovative ways to spread the word, a new part of the 2009 event is a VIP Tasting, which takes place immediately before the Wine & Cheese Tasting and Auction. This gives wine lovers a chance to meet a representative of the featured winemaker, Simi Winery, and taste a special selection of cheeses. “The Boys & Girls Club is in a unique position with this event. A Taste of Wine & Cheese is now an established, successful fundraiser in the community. It’s our job to keep searching for fresh ways to get people talking about and ultimately participating in the event,” said Executive Creative Director Joe Bergner. “This year, we went with a simple, romantic approach that captures the event’s 20th anniversary and supports a tie-in with Valentines Day,” Art Director Renae Geimer added. “A Taste of Wine & Cheese has steadily grown in attendance from a few hundred to over 1,000 last year,” said Angie Pestka, Director ofSpecial Events & Promotions at The Boys &Girls Club of Green Bay. “We owe much of that to Imaginasium’s unique ability to capture the spirit of the event and communicate that with the community. They always surprise us with something new and appropriate for that particular year,” she said. Tickets for A Taste of Wine & Cheese (February 13, 2009) are available at Festival Foods in De Pere and Green Bay, online at ATasteOfWineAndCheese.com, or by calling the Club at 920-494-7090 ext. 1015 |