Imaginasium

Tyco Fire & Security/Ansul Inc.

Starting with “Voice of the Customer” surveys at key fire protection trade shows, Imaginasium gathered information that would assist in gaining a better understanding of the customer and their needs along with insights into what the customer wanted in the trucks’ design or features.

As progress on the truck’s final design continued, Imaginasium launched a large-scale public relations push, netting several stories in key firefighting publications and providing plenty of pre-introduction publicity to keep the curiosity of key buying personnel and influencers piqued.

After many months, the trucks were ready to roll out to the general public, along with Imaginasium-designed Distributor Launch Kits that included sales and presentation materials necessary to complete the sale.

The results have been excellent. Interest in the trucks continues to grow in strategic markets, while the campaign itself was recognized by Tyco with one of its prestigious Ellie Awards. For its part in discovering the MAGNUM story, Imaginasium has been awarded additional marketing/branding duties for other divisions within the ANSUL brand.

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