Imaginasium

Wisconsin Public Service

Over the past several years, Imaginasium has helped Public Service maintain its goal of being a proactive energy resource, environmental steward, and trustworthy corporate citizen.

We took into account the complexities of their business and customer relationships, and converted that information into concise, benefit-driven communications to support their brand in every way - all without being extravagant in cost-conscious times.

Campaigns have addressed all matter of topics important to customers, from the benefits of energy conservation and services for those of limited incomes, to information on new products. The company has taken a strong and very public position in environmental stewardship, routinely working with the state of Wisconsin to convert unused lands to nature preserves and recreation areas. And their efforts in developing “green” energy sources for the future of Wisconsin has earned the respect of environmental organizations.

Each effort establishes Public Service as so much more than the “power company” of the past. Today, Public Service is routinely rated as one of the most trusted utilities in the Midwest. And that’s the kind of story we like to hear.

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