In the modern manufacturing world, building brand loyalty is a complex and ongoing process. Customers don’t just make a single purchase decision – they go through a long journey with many steps, often taking their time and involving multiple people in the...
Bringing together marketing, sales and HR is crucial to keep up in today’s tough manufacturing industry. Uniting these departments in a cohesive way can serve as a driver for goals, employee engagement, customer acquisition and long-term success for the company. How...