RECRUITMENT SUCCESS
Robinson needed to hire production workers in specific geographic areas, to keep up with demand. We created a campaign of Facebook, radio, billboard, and geofencing ads, with multiple messages optimized and aligned across all channels. The result? Robinson received so many qualified applications that they asked to pause the campaign.
118,658
people reached through
Facebook campaign
31%
increase on pageviews
for career page
200
applicants in 2 months
“We were ramping up production and needed to hire quickly, so we tasked Imaginasium with increasing our number of applicants for very specific positions. Imaginasium’s campaign was so successful that we had more qualified applicants than available positions, and paused the campaign until we could catch up to the applicant flow that was created.”
– Lynn Jones, Marketing Manager at Robinson
