Success Story

Digital Makes All the Difference

LEAD GENERATION SUCCESS

Despite a solid reputation in the market for packaging solutions, Belmark had never promoted itself heavily on the web. We helped them create and implement a strategy to generate online leads for their tru-IMPACT® sustainable packaging – including custom keyword research, landing pages, effectiveness testing, Google search ads, and a customer programmed tracking solution to help them capitalize on leads. The campaigns were so successful, we expanded the engagement to promote 7 other products.

 

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94%

of the new leads were qualified for marketing
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20%

were immediately qualified for sales
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SUMMER 2020

their inside sales rep produced the most leads in the entire company

“In the past, Belmark had not been using digital marketing as a sales lead generation tool. After seeing great success with a digital marketing campaign Imaginasium implemented for the launch of a new product, we decided it was time to give digital marketing a shot for additional products. Ultimately, this strategy has led to so many leads coming in that we’ve had to hire additional inside sales people to keep up with demand.”

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