Digital Makes All the Difference

LEAD GENERATION SUCCESS

Despite a solid reputation in the market for packaging solutions, Belmark had never promoted itself heavily on the web. We helped them create and implement a strategy to generate online leads for their tru-IMPACT® sustainable packaging – including custom keyword research, landing pages, effectiveness testing, Google search ads, and a customer programmed tracking solution to help them capitalize on leads. The campaigns were so successful, we expanded the engagement to promote 7 other products.

“In the past, Belmark had not been using digital marketing as a sales lead generation tool. After seeing great success with a digital marketing campaign Imaginasium implemented for the launch of a new product, we decided it was time to give digital marketing a shot for additional products. Ultimately, this strategy has led to so many leads coming in that we’ve had to hire additional inside sales people to keep up with demand.”