RECRUITMENT SUCCESS
Belmark needed to hire more employees, and hire them quickly. Their business was growing at multiple locations across Wisconsin and Arizona, but their Careers Page was only connecting with 7 people each week.
We saw that Facebook and Instagram traffic was increasing at the time and created a strategy to meet people where they are. We evolved unique messaging paths, cross-referenced with location and conversion rates, augmented with ads on Spotify and LinkedIn – all with a goal of quality applications.
627,000
people reached after 14 weeks
259.5%
increase in traffic to their Careers page
