Times have changed! Today’s digital marketing, with the right strategy, can generate real B2B leads that convert into sales. In fact, in just 90 days we helped one client close $80,000 in new customer accounts; for another, we generated $2 million in one year. For...
What if you were able to take a step back from direct sales and have customers come to you? It may sound too good to be true. But with the right inbound marketing techniques, you can switch from cold calling (who likes to do that anyway?) to inbound sales—where...
Inbound marketing strategies, like writing blogs, sending emails, or posting on social media, pull prospective customers to your business. These strategies attract prospective customers to your website and social platforms by enticing them with content they can use,...
Have you ever thought about your customers? Really thought about your customers. Who are they? What do they do? What do they want? And does every one of them fit the ideal customer profile for your products? No doubt, it’s a lot to think about. But when you step back...
It used to be that manufacturing marketing was the job of sales. Sure, it might have been the marketing team who created eye-catching brochures and product sell sheets. But it was up to the sales team to market the products in one-on-one meetings and at trade shows....
It’s an exciting time in manufacturing. Robots assemble, machine, and weld. Finished components are made with 3D printers. And Industry 4.0 brings the Internet of Things, cloud computing, and AI to the production floor. You’re likely thinking about how the next...
