Coffee/Shop is a new breakfast series from Imaginasium, created to bring you valuable information on manufacturing marketing, communications, and brand strategy. Once a quarter, we’ll gather over coffee and breakfast (at no cost to you) to talk the ins and outs of building an outstanding customer experience—one that drives culture, draws customers, and grows business.

Series 1: Recruitment & Retention Communications

In this first three-part series you’ll learn how to build an employer brand that attracts and retains top talent, why it’s critical to get marketing and HR in alignment, and how to effectively communicate with non-wired employees.

The price of a bad hire is at least 30% of the employee’s first-year earnings.

– U.S. Department of Labor

Less than 1/3 of U.S. Employees report being enthusiastically involved and committed to their work.

– Gallup

Every time a business replaces a salaried employee, it costs 6-9 months’ salary, on average.

– Society for Human Resource Management

Workshop 1:
Employer Brand 101

Learn the basics of creating a great employer brand—what it is, why it matters, and how it can help you not only recruit talent, but build a culture that keeps your best people on board.

When: October 4th, 2018

7:30 – 7:45 AM – Coffee (Breakfast) & Social
7:45 – 8:45 AM – Presentation & Discussion

Where: William Larsen Event Hall
320 N. Broadway, Third Floor
Green Bay, WI 54303

Cost: Free

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Workshop 2:
Aligning Marketing
and HR

Getting marketing and HR aligned is critical to building a culture that attracts and retains your best people. Learn why and how to get both departments on the same page.

Details coming soon.

Workshop 3:
Reaching Non-Wired
Employees

Especially in manufacturing, it can be tough to build culture and deliver important communication to your people in the field or on the floor. This session will share tips and strategies to keep your non-wired employees in the loop.

Details coming soon.

Who We Are

Imaginasium is a firm focused on helping manufacturers create a compelling customer experience, from the inside out. For more than two decades, clients have trusted us for the strategic brand development, internal/external alignment, and marketing communication that help them grow business, build profits, and become an employer of choice.