Coffee/Shop is a breakfast series from Imaginasium, created to bring you valuable information on manufacturing marketing, communications and brand strategy. Once a quarter, we’ll gather over coffee and breakfast (at no cost to you) to talk the ins and outs of building an outstanding customer experience—one that drives culture, draws customers and grows business.

The price of a bad hire is at least 30% of the employee’s first-year earnings.

– U.S. Department of Labor

Less than 1/3 of U.S. Employees report being enthusiastically involved and committed to their work.

– Gallup

Every time a business replaces a salaried employee, it costs 6-9 months’ salary, on average.

– Society for Human Resource Management

Workshop 5:
Bringing Your Position to Life

Get practical tips on developing your brand’s personality, voice and style, along with strategies to differentiate yourself through consistent brand messaging.

Tuesday, November 19, 2019

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Workshop 4:
Powering Recruitment with
Digital Marketing

Record unemployment, retirees exiting the workforce, and expectations for employee experience are making recruiting for open positions tougher than ever before. In this session, we will share how to leverage your employer brand using tools and strategies that will help you attract both active and passive candidates.

Was: Thursday, September 26, 2019

Workshop 3:
Reaching Wired &
Non-Wired Employees

Especially in manufacturing, it can be tough to build culture and deliver important communication to your people in the field or on the floor. This session will share tips and strategies to keep your wired and non-wired employees in the loop.

Was: Tuesday, April 9th, 2019

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Workshop 2:
Aligning HR
& Marketing

Getting marketing and HR aligned is critical to building a culture that attracts and retains your best people. Learn why and how to get both departments on the same page.

Was: January 10th, 2019

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Workshop 1:
Employer Brand 101

Learn the basics of creating a great employer brand—what it is, why it matters, and how it can help you not only recruit talent, but build a culture that keeps your best people on board.

Was: October 4th, 2018

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Who We Are

Imaginasium is a firm focused on helping manufacturers create a compelling customer experience, from the inside out. For more than two decades, clients have trusted us for the strategic brand development, internal/external alignment, and marketing communication that help them grow business, build profits, and become an employer of choice.