LEAD GENERATION SERVICES
THE POWER OF DIGITAL
Lead Gen is about more than being savvy, it’s also about being smart. Our Lead Gen team are experts who know everything from strategy to the nitty gritty details – so you get the best results in every channel.
BRINGING THE RIGHT LEADS, RIGHT TO YOUR DOORSTEP
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Social Media
Make it easy for your audience to find and engage with you, where they spend free time! We’re pros at Instagram, Facebook, Pinterest, LinkedIn, and more.
Increased Facebook Page Likes by 183%
Through paid and organic engagement strategies, we nearly tripled Facebook Page Likes in just 10 months.
626,978 Unique Reach of Potential Candidates
A paid social media campaign moved our client from 9 weekly job applicants to 100 on average and sustained that growth for a 6-month period.
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PPC/ Paid media
Our comprehensive SEM management includes Google Ads, Bing, and Google Shopping, to maximize click-through sales opportunities.
86% of ad campaigns outperform the competition
In 2021, our ad interaction rate was 93% higher than the industry average and 94% of paid search leads were qualified leads.
Buy Online Activity increased by 114%
A Google ad paid campaign made consumers aware of the ability to buy products online.
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SEO Strategy
Increase traffic to your website by making search engines do the work for you. From audit to optimization, we will build your online visibility.
40% of B2B companies have no SEO strategy
A search engine optimization (SEO) strategy is a long-term play and ensures your brand is showcased online during the B2B consumer research phase.
Within 6 months, 51 high-impact keywords ranked in the Top 10
With a product or service keywords ranking on page 1 of Google, optimized site pages, new blog content, and case studies aided in organic keyword ranking success.
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Email marketing automation
We create and implement effective email marketing, leveraging the content on your website and shaping a fully integrated strategy.
Cold Email Response Rate is 2X the Industry Average
A cold email outreach campaign is a great way to find potential customers. By combining prospect list-building strategies with a well-crafted message, our clients are finding opportunities they didn’t know existed.
31% of Email Marketing Leads Closed
Email marketing is a key component in nurturing your leads. With a strong approach to content marketing, email becomes the delivery mechanism that helps keep your brand top of mind when your customer is ready to purchase.
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Inbound Marketing
Attract, convert, close, and delight. So potential employees and customers get to know you quickly, and see the difference you can make in their lives.
2,980 New Sales Qualified Leads Created in 3 Months
A strategic inbound marketing strategy for a manufacturing client generated $1.5M in revenue in new business.
22% Conversion Rate of Cold Lead to Marketing Qualified Lead
Inbound marketing activity is monitored to ensure marketing and sales teams know where potential leads are within the marketing funnel.
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Website Development
Your website serves as the home base of your marketing and sales activity. Ongoing, comprehensive website development and optimization mean leads, conversions and sales are tracked and measured.
140% Increase In New Website Users
Our goal is to track and measure site activity to ensure the right audience is engaging with your brand. Regular site optimization and traffic analysis will provide the insight needed to adjust and adapt marketing and sales efforts.
Website Conversion Increased By 327%
Websites built to support lead generation will have pre-determined actions like newsletter sign-up, content sharing, form submission, or buying a product that could be considered a website conversion.
WE KNOW MANUFACTURING.
AND HOW TO CONNECT WHERE IT MATTERS MOST.
See how we partner with clients to transform the way they work and serve their customers.
Effective B2B Growth Strategies for Manufacturers: A Guide by Imaginasium
Marketing Communications
