Imaginasium
  • Services
    • Employer Branding
    • Inbound Marketing
    • Brand Development
    • Web Development
    • Campaigns and Messaging
  • Work
    • InitiativeOne
    • Boldt Company
    • Renew Plastics
    • Manitowoc Company
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Corporate Branding Define your story. Live it. Then tell the world.

Connect with employees and customers with an effective, intentional brand.

You can only engage your customers when you engage your own team. And that only happens when you know exactly who you are, why you’re in business, and how to communicate it. That’s what an effective brand should do—tell your story, inside and out.

Our brand development process, powered by our Customer Experience Ecosystem approach, is designed to give you deep understanding of yourself as a company. To create alignment between who you are, what you say and what you do. And tell that story in a way that’s clear, authentic, and totally consistent wherever your people, partners and customers interact with you.

"In 20 years working with agencies, Imaginasium is the first one that truly gets us."

—Fred Johnson
Founder/CEO, InitiativeOne Leadership Institute

Uncover

Services Include:
  • Employee engagement survey
  • Leadership interviews
  • Market research and analysis
  • Competitor research and analysis
  • Communication audit
  • Voice of customer research and analysis
  • Customer interviews
  • Discovery session

Define

Services Include:
  • Market positioning
  • Brand personality definition
  • Voice and tone
  • Design language
  • Tagline definition
  • Logo and identity
  • Brand architecture and naming
  • Brand language manual
  • Brand standards

Align

Services Include:
  • Brand launch (internal and external)
  • Brand training and consultation
  • Internal message
  • Marketing strategy and communications plan
  • Marketing materials
  • Marketing messaging
  • Marketing campaign
  • Content marketing strategy
23%

Presenting a brand consistently across all platforms can increase revenue by up to 23%.

—Forbes
82%

of investors see brand strength as an important factor in their investment decisions.

—Reuters
94%

of people say they would recommend a brand they are emotionally engaged with.

—Gensler
Boldt Branding
Boldt Case Study

Rebranding for a new era at The Boldt Company.

See Case Study
 
 

Want an inside look? Learn how we tackle corporate branding with our free e-book.

Why Is Branding Important & Can You Overstate the Importance of Branding?

Download

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  • Coffee & CEOs
    Video: Employer Recruiting/Retention​ Communications​
    with Lanny Viegut, owner and CEO, Carnivore Meat Company

    Hiring for Culture and Growth

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Related Thinking

Video: Customer Experience

Innovation, Growth and Community

By Imaginasium
Read More
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Female at table write notes why working on laptop

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Read More
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Read More

Ready to get started?

We get it. We can’t wait, either. Let’s start the conversation and see if we’re a fit for your needs.

Melinda Morella-Olson

Director of Strategic Engagement
920.431.7872 x 109 / 800.820.4624
info@imaginasium.com
linkedin.com/in/melindamorella

Get our thinking

Connect

920.431.7872
800.820.4624
info@imaginasium.com
jobs@imaginasium.com

520 N Broadway Suite 310
Green Bay, WI 54303
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