A dynamic and counterintuitive longform content strategy that garnered prominent, national press and organic Google traffic for InitiativeOne.

The Story

InitiativeOne offers a world-class leadership transformation experience to its clients. They had hired multiple marketing firms in the past to help them tell their story, but nothing so far seemed to strongly resonate with their target audiences. In addition to needing a clear, compelling way to share their story, InitiativeOne was not well-known nationally and wanted to get more broad media and Google search engine exposure.

Through refined brand messaging, a new longform content marketing strategy, and influencer outreach, InitiativeOne saw multiple markers rise, including organic Google search traffic by 398%, several major media mentions, keywords rankings by 84%, and total Google traffic value by 2,038% in a 6 month period.